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Retouch & Final Image Direction 

Post-production for beauty, fashion, campaigns and commercial stills — from retouching and color consistency to final delivery.

I help photographers, agencies and production teams delegate the final image stage without losing the original direction.

Natural skin · Controlled color

Consistent sets · Clean final files

NARS · Calzedonia · Etam · Levi’s
12+ years of experience

Strong images don’t need to be fixed at the end.

They need to be carried through post-production with the same level of intention they had on set.

My role is to protect that direction through natural retouching, color, skin, texture, consistency across the series and final delivery.

Not adding a new look.
Not overworking what already works.
Just making sure the image stays clear, believable and aligned until it is ready to be used.

A campaign works when everything moves together

Even small shifts in skin, contrast, tone or color can change how a full set is perceived.

I align the post-production across the series so each image keeps its own identity while the campaign still reads as one.

Consistent, natural and ready across every required format.

CALDEA CAMPAIGN

Detail does not need to be louder.

When an image already has a strong intention, post-production should not compete with it.

It should protect what is already working.

Skin, texture, material and light all carry information.
The work is in knowing what to refine, what to leave, and when to stop.

That restraint is what keeps the image believable, precise and intact.

ARTISANS DE GÈNEVE

 | Built on strong photographic direction

Print demands a different level of precision

What feels balanced on screen needs to hold the same intention on paper — in tone, texture, depth and contrast.

I prepare the final image so it translates consistently across digital, print, editorial layouts and large-format output.

Not stronger. Not softer.
Consistent with the original direction.

DELIPLUS CAMPAIGN

Editorial print application

Complex images don’t need everything louder

They need hierarchy.

Product presence, human texture, light, color and tone all have to hold their place so the final image feels clear, natural and controlled.

My role is to keep that hierarchy intact through retouching and finishing, especially when the image needs to work across several formats or outputs.

NEW CUPRA RAVAL & FCB CAMPAIGN

Large-scale output requires absolute consistency.

Every transition, tone and detail needs to hold when the image moves beyond screen.

I maintain that control through final retouching, color alignment and delivery preparation, so the image performs consistently across sizes, formats and environments.

Not reworked.
Held together with precision.

CALDEA CAMPAIGN

| Large-format campaign – Printed and displayed at scale

Before the image leaves your hands, make sure it still feels like yours.​

I support photographers, agencies and production teams in the final stage of post-production

— retouching, color, consistency and delivery — so strong images stay natural, coherent and aligned across every format.

Useful when the direction is already there, but the final details need control.

Send a short note with the project type, timeline and where things

stand in post-production.

info@fanimartinretouch.com